An energetic knowledge driven professional, with over 15 years of meticulous understanding of consumers and markets, thereby providing insights for development of marketing strategy, branding and new product development for a wide range of categories.Comprehensive understanding of B2C & B2B markets including and appreciation of business challenges rich, diversified and ground level exposure to evolving consumer behavior and the dynamic face of consumerism in India.

LinkedIn – https://www.linkedin.com/in/panneerselvam79/